23 - Please return your Final Exams to me (by e-mail)
by 5:00 p.m. on Thursday, April 26. I will send you e-mail
with your final grades.
16 - Read Chapter 13 for next week. Your term paper on
the Manchester Radio market is due at the beginning of class
next Monday. Also, write a critique of this article.
Explain why you agree or disagree with Daniel Anstandig's
9 - Read Chapters 11 & 12 for next week. Your written
assignment is based on the case study on pp.222-23 called
"Anchor Woes." Write an in-depth analysis of the situation
involving Bill Powers and his TV station. Assuming you are
the news director, address the questions posed in the last
2 - You have four assignments:
1. Take the midterm exam that was given to you in class; return
it by e-mail by Friday, April 6th at 5:00 p.m.
2. Visit the VALS link
and take the survey. E-mail me a brief paragraph by Friday,
April 6th at 5:00 p.m. summarizing your results
and whether or not you think they were accurate.
3. Read Chapters 9 & 10 for next Monday.
4. Finally, write a paper on this scenario. You are the program
director for WHES; you've worked there for 8 years and formerly
hosted the morning show. When you were promoted to your current
position five years ago, one of your responsibilities was
to hire your on-air replacement. You chose Bill Smith who
has proved to be a successful and popular air personality.
Arbitron is about to begin the semi-annual ratings survey
for your market when Bill tells you he needs a leave of absence
to take care of his wife, who is going to have major surgery.
Bill could be out for several weeks; the exact time is unclear.
Bill has a partner, Beth-Anne Reynolds, who reads the news
and functions as Bill's sidekick, but you have concerns whether
she is capable of replacing him for an extended period. If
she does, who will perform Beth-Anne's job? Outline the managerial
issues presented by this situation, including legal or company
guidelines. Discuss all of your options (think Chapter
26 - Read Chapter 7 & 8. Your written assignment is
to research an incident involving Doug Lambert and radio station
WEMJ in Laconia. Something happened in November 2009 and I'd
like you to summarize the situation, then analyze it from
three ethical perspectives: Lambert's, the management of WEMJ,
and management of the Laconia Daily Sun newspaper. Also, be
working on your term paper (see March 12 below).
19 - Read Chapters 5 & 6. Here's the scenario for
your written assignment...your music radio station records
listener telephone calls for playback on the air. Today you're
driving to a sales call when you hear, behind a record, the
deejay talking to a female caller. He is clearly chatting
her up with the intent of getting a date. They don't say anything
overtly improper but the intent is clear. The woman hangs
up and another caller is heard - still while the music is
playing - asking the deejay if he knows his previous conversation
was on the air. When you get back to the station, what are
12 - For next Monday, read through Chapter 4. Write a
paper based on this scenario. You are the station manager
and you are rarely at the station on Saturday evening when
the "All Request" show airs. You realize you left something
at the office that you need, so you go in at 9:00 p.m. and
see the Request show host with his feet propped up on the
console, a beer in one hand and a joint in the other. While
a record plays he looks at you and says, "can I help you dude?"
Outline all of your management options in handling this situation.
Also, be thinking about your term paper, which is a written
profile of the Manchester radio market; it is due April 23.
You will submit an in-depth, written profile of each of the
radio stations in the market. Address topics like ownership,
management, target demographics, formats, programming techniques,
power output, studio facilities and ratings. The paper is
to be typed. You might start your research at this
5 - no students!