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Instructor: Ed Brouder e-mail | 603-668-0652

April 23 - Please return your Final Exams to me (by e-mail) by 5:00 p.m. on Thursday, April 26. I will send you e-mail with your final grades.

April 16 - Read Chapter 13 for next week. Your term paper on the Manchester Radio market is due at the beginning of class next Monday. Also, write a critique of this article. Explain why you agree or disagree with Daniel Anstandig's opinions.

April 9 - Read Chapters 11 & 12 for next week. Your written assignment is based on the case study on pp.222-23 called "Anchor Woes." Write an in-depth analysis of the situation involving Bill Powers and his TV station. Assuming you are the news director, address the questions posed in the last paragraph.

April 2 - You have four assignments:
1. Take the midterm exam that was given to you in class; return it by e-mail by Friday, April 6th at 5:00 p.m.
2. Visit the VALS link and take the survey. E-mail me a brief paragraph by Friday, April 6th at 5:00 p.m. summarizing your results and whether or not you think they were accurate.
3. Read Chapters 9 & 10 for next Monday.
4. Finally, write a paper on this scenario. You are the program director for WHES; you've worked there for 8 years and formerly hosted the morning show. When you were promoted to your current position five years ago, one of your responsibilities was to hire your on-air replacement. You chose Bill Smith who has proved to be a successful and popular air personality. Arbitron is about to begin the semi-annual ratings survey for your market when Bill tells you he needs a leave of absence to take care of his wife, who is going to have major surgery. Bill could be out for several weeks; the exact time is unclear. Bill has a partner, Beth-Anne Reynolds, who reads the news and functions as Bill's sidekick, but you have concerns whether she is capable of replacing him for an extended period. If she does, who will perform Beth-Anne's job? Outline the managerial issues presented by this situation, including legal or company guidelines. Discuss all of your options (think Chapter 6).

March 26 - Read Chapter 7 & 8. Your written assignment is to research an incident involving Doug Lambert and radio station WEMJ in Laconia. Something happened in November 2009 and I'd like you to summarize the situation, then analyze it from three ethical perspectives: Lambert's, the management of WEMJ, and management of the Laconia Daily Sun newspaper. Also, be working on your term paper (see March 12 below).

March 19 - Read Chapters 5 & 6. Here's the scenario for your written assignment...your music radio station records listener telephone calls for playback on the air. Today you're driving to a sales call when you hear, behind a record, the deejay talking to a female caller. He is clearly chatting her up with the intent of getting a date. They don't say anything overtly improper but the intent is clear. The woman hangs up and another caller is heard - still while the music is playing - asking the deejay if he knows his previous conversation was on the air. When you get back to the station, what are your options?

March 12 - For next Monday, read through Chapter 4. Write a paper based on this scenario. You are the station manager and you are rarely at the station on Saturday evening when the "All Request" show airs. You realize you left something at the office that you need, so you go in at 9:00 p.m. and see the Request show host with his feet propped up on the console, a beer in one hand and a joint in the other. While a record plays he looks at you and says, "can I help you dude?" Outline all of your management options in handling this situation.
Also, be thinking about your term paper, which is a written profile of the Manchester radio market; it is due April 23. You will submit an in-depth, written profile of each of the radio stations in the market. Address topics like ownership, management, target demographics, formats, programming techniques, power output, studio facilities and ratings. The paper is to be typed. You might start your research at this FCC link.

March 5 - no students!

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