Home Class List Syllabus Readings Resources

Instructor: Ed Brouder e-mail | 603-668-0652

Feb. 15 - lecture notes (Ch. 13) | lecture notes (Ch. 14)

Feb. 15 - lecture notes (Ch. 11) | VALS: Values, Attitudes & Lifestyles Strategy
Feb. 15 - Lesson For Radio From Old Spice | Old Spice Commercial Roundup
Feb. 15 - video: Advertising & Effects on Children | Advertising in the Digital Age

Feb. 15 - lecture notes (Ch. 12) | video news release: Great For You food labeling initiative
Feb. 15 - video: Give and Take: Public Relations & Journalism | The Impact of Media Ownership

Feb. 8 - CLASS CANCELLED BECAUSE OF WEATHER

Feb. 1 - lecture notes (Ch. 9) | Magazine Industry Growth Slows | Magazine Media...in 2015
Feb. 1 - Ad Blocking is Eating Up More than $20 Billion in Global Revenues
Feb. 1 - video: Magazine Specialization Today | Narrowcasting in Magazines

Feb. 1 - The Evolution of Photojournalism | example of a woodcut | Groucho Marx photo & dot-pattern closeup

Feb. 1 - lecture notes (Ch. 10) | Amazon is good for customers. But is it good for books?
Feb. 1 - video: Books in the New Millennium

Jan. 25 - example of a Media Hoax | lecture notes (Ch. 8) | U.S. Newspaper Jobs, 1947-2015
Jan. 25 - The Dramatic Devaluation of American Newspapers
Jan. 25 - State of the News Media 2015: Newspapers Fact Sheet
Jan. 25 - video: Newspapers and the Internet: Convergence

Jan. 25 - lecture notes (Ch. 7) | MPAA ratings website | 2015 Domestic Grosses
Jan. 25 - video: More Than A Movie: Social Issues and Film (storytelling)

Jan. 19 - lecture notes (Ch. 6) | TV ratings website | video: Cord Cutting: The End of TV As We Know it?
Jan. 19 - Best Ways to Cut the Cord & Slash Your Cable Bill | infographic: How America Is Watching TV
Jan. 19 - videos: Changes in Prime Time | Television Networks Evolve: Cable, Satellite, Broadband |
Jan. 19 - videos: Wired or Wireless: Television Delivery Today

Jan. 19 - lecture notes (Ch. 5) | Music Royalties Adjusted: Did Taylor Get Her Way?
Jan. 19 - iTunes Radio Puts the Squeeze on Free Listening
Jan. 19 - Smaller Webcasters Struggle Under New Streaming Rates
Jan. 19 - video: Radio: Yesterday, Today, and Tomorrow | Going Visual: Video, Radio, and the Web

Jan. 11 - lecture notes (Ch. 4) | Bieber PowerPoint | Ch. 4 PowerPoint
Jan. 11 - Supreme Court Declines Tenenbaum Case
Jan. 11 - video: Alternative Strategies for Music Marketing | Recording Music Today

Jan. 11 - lecture notes (Ch. 3) | Mobile Apps Driving $57 billion Digital Content Industry
Jan. 11 - Entertainment Software Rating Board | Woman Threatened for Exposing Sexism
Jan. 11 - video: Tablets, Technology, and the Classroom

Jan. 4 - lecture notes (Ch. 2)
Jan. 4 - FCC Must Strike Balance Between Enforcing Net Neutrality and Encouraging Innovation
Jan. 4 - Twitter News Consumers: Young, Mobile and Educated | Facebook Losing Younger Users
Jan. 4 - video: The Rise of Social Media | Net Neutrality

Jan. 4 - example of convergence: FairPoint brochure | Facebook at the Core of a Converged Media Model
Jan. 4 - lecture notes (Ch. 1) | More than Six in Ten Americans Own a Smartphone | Smartphone usage
Jan. 4 - video: Agenda Setting & Gate Keeping | The Media and Democracy

Textbook video links