Download your Final
Exam here; please return it via e-mail by Thursday
at 5:00 p.m.
Your assignment for Friday at 5:00 p.m. is to do Problem 10-A
on pp.267. For next Monday, please visit this
link and write an essay about how public relations can
impact the global digital divide.
Read Chapter 10 for next week. By Friday at 5:00 p.m. write
a paper based on Problem 9-A on pages 237-38. For next Monday
your written assignment is Problem 9-B on p.238.
Your written assignment is Problem 8-A on pp. 204-5; it is
due at 5:00 p.m. on Friday. Read Chapter 9 for next Monday
and come to class with a suggested case study on crisis communications
from recent news headlines.
24 - Download
Exam here; please return it to me by e-mail by Friday
at 5:00 p.m. Your written assignments for next week are to
read Case Study 7-3 (pp.156-161) and write an in-depth analysis
of the case addressing the questions on p.161. Secondly, complete
by referring to the four elements of a customer delight program
on p.111. Also, read Chapter 8.
By Friday at 5:00 p.m., write an analysis of Problem 4-B/Adjusting
to a Change in Command on pp.74-75. For next week please
write an in-depth analysis of Case Study 5-4 (pp.98-104).
Where did Texas Gulf Sulphur go wrong in its PR strategy?
How could the company have handled the situation differently?
Could such a case of insider trading happen in 2014? Also,
read through Chapter 7.
10 - By
Friday at 5:00 p.m., submit a written analysis of Problem
3-A/What Price "Good" Employee Relations on pages 47-8
of your textbook. Apply the various concepts we've covered
in class to explain how you would handle the situation at
Safeplay. For next Monday complete this
exercise on the Race Model and this
exercise on Case Study 3-1, Southwest Airlines. Also,
read through Chapter 5.
3 - You
have two written assignments. Read the biographies of Ivy
Ledbetter Lee and Edward
Bernays, then summarize their major philosophies and what
made them different from each other. Submit this assignment
by e-mail on Friday at 5:00 p.m. For next Monday prepare a
list of internal and external publics for Mount Washington
College; be sure to include all of the stakeholders you can
think of. Also, read Chapter 2.