April 21 - lecture notes (Cyber-Relations in the Digital Age) | June 16, 2006: First Blog/Dorkiness Prevails
April 21 - Sept. 13, 2006: NBC debunks the myth |
April 21 - How Lonelygirl15 Turned Into a Multi-Million Dollar Business | Jim and Laura: The Real Story

April 21 - lecture notes (PR and the Law)
April 21 - Social Media's Hidden Litigation Threat: the Right of Publicity

April 14 - lecture notes (Ch. 10) | Situational Ethics - Contradictory Model | Ethics Questionnaire
April 14 - corporate ethics: Coca Cola | Whirlpool | AT&T
April 14 - Digital Divide | Who’s Not Online? Five Factors Tied to the Digital Divide

April 7 - lecture notes (Ch. 9) | PR Strategy...Do's and Don'ts of Crisis Communication Management
April 7 - Most Businesses Unprepared for Digital Crises | Current Crisis Events You May Have Missed

March 31 - lecture notes (Ch. 8) | Issue Anticipation exercise

March 24 - lecture notes (Ch. 6) (Ch. 7) | Video News Releases | Is Delighting the Customer Profitable?
March 24 - Great For You food labeling initiative

March 17 - lecture notes (Ch. 4) (Ch. 5) | PSNH post-storm ad (Nov. 6, 2011)

March 10 - lecture notes (Ch. 2) (Ch. 3) | PSNH post-hurricane ad (Sept. 4, 2011)
March 10 - example of employee relations: Goddard Space Flight Center
March 10 - Inside Out: Employees as Our Best Brand Advocates | 10 stupid mistakes in employee relations
March 10 - The Secret to Delighting Customers

March 3 - lecture notes: Communications & Media Basics Part 1 | Part 2 | PowerPoint | Publics | Chapter 1